Big Kudos to Stowe Boyd and Brian Solis for helping to further kick traditonal PR in the pants with the Beta launch of MicroPR, a Twitterrific tool for driving fast, smarter, twitterer communications between reporters and editors and PR professionals.
As the pair writes at their site...
"Twitter is proving to be a marvelous representation of people coming together online to share and discover new information in ways that weren’t possible, or predictable, before today. It has effectively created a new channel for casual conversation as well as a full-blown broadcast network for breaking news as it happens. For many of us, we’ve heard “it” first on Twitter.
What if Twitter also became a hub for newsmakers and influencers to seek information before the story was officially news? With the globally diverse and connected community, Twitter harnesses the true wisdom of the crowds to ask and receive specific information instantly. Introducing MicroPR."
Yes! I've been talking up Twitter use in PR-Comms for several months now with anyone who will listen and I'm a firm believer that the next phase of achieving coverage for your clients and companies is through a smarter use of Twitter. And MicroPR looks to be it.
I'm excited about the new developments - leave the email pitches to rot. Or just use the good ones in HARO emails. But in the long run, this next step looks to be better for all sides.
‘The Comcast Evening News’
1 year ago