Local good guy and social media stalwart Jason Baer has a great post today, providing helpful links to two free eBooks that outline manners and methods for businesses and brands on how to leverage Facebook. His post describes the two eBooks, one from Hubspot called How to Use Facebook for Business and the other from Advance Guard called About Face. Jason outlines reasons why both are essential reading.
I recommend both of these ebooks, but before you read them, make sure you have a clear understanding of WHY your company is on Facebook, and what you’re trying to achieve. Like all things social media, Facebook advice can get you thinking tactically, losing sight of the big picture. The result is often an inconsistent, murky approach as you whipsaw back and forth between company social media “initiatives.” (not knowing your strategy also makes determining ROI impossible)."
Great tips from a smart guy.
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