Social Media - Midweek Roundup

Here's a check around the Internet-O-Sphere for solids stories and interesting posts to help you get your work done better today:

- GREAT post from Olivier Blanchard's The Brand Builder Blog, which asks "Is Your Social Media Director Qualified?" - fantastic indictment of the players who are bluffing their way into these new roles and how to spot the difference between someone who knows it and can work it for your organization, and someone who's making it up as they go along. "Two conclusions: The first is that the qualifications of Social Media Directors may not be entirely clear to the folks interviewing and hiring applicants for those positions. The second is that as a result of this, confusion, we are now looking at three distinct types of Social Media Directors/Managers scampering about in the corporate world, some good, some okay, and some really bad."

- Got too many social media profiles? Put 'em all together in one place - like at GizaPage. Read this fine ReadWriteWeb overview of the GizaPage service.

- BlogWorldExpo writes "Why it Pays for Brands to Monitor the Social Networks" - "Businesses shouldn’t ask why they need an online presence. The should be asking why they don’t have one already. If their customers and users are important to them, they need to use the social networks as a way to reach our to their community and ensure their happiness."

- IsaacYassar writes about Twitter as a Business Tool - "So why would companies be interested in Twitter? Because they know that conversation is a powerful, persuasive business tool and right now, Twitter is where the conversation is happening. Here are some recent stats about the micro-blogging site from Nielsen:
* Twitter is fastest growing community site on web
* Twitter experienced 1,382% growth in the 12 months to Feb 09
* The largest user group on Twitter is 35-49 year olds.

- For these types of stories and more, visit Social Media Alltop