PR2.0's Brian Solis gives Twitter a kick in its metaphysical butt today by saying the service was asking us the wrong question all along.
"In all honesty, who cares...it was really never about “what you were doing” that inspired your network to stay connected nor was it the siren for attracting new followers. We chose to follow you because you moved or encouraged us to do so – with every update. For many of the users on Twitter, the question that engendered a response and also also aroused a cultural movement was, “what are you doing?” It was a prompt that, for the most part, was taken quite literally. Its answer served as the foundation for an entirely new form of communication, while also connecting people through ideas, interests, passions, and principles."
BAM! That's it. I think I can count on my fingers how many times I simply tweeted that "I am at Flo's eating lettuce boats" or something like that. it was more about "hey, here's what's going on in my world and I think you'll dig this."
Maybe the next iteration of Twitter will be a split screen intro:
* What's riveting?
* What's exciting?
* What's next?
[Related]: The Next Web wrote of Brian's conference talk this week: "Brian asks the audience “Who do you want to be online?” in a presentation titled “Social Economy”. What you do, say and post online defines who you are and broadcasts this image ahead of you wherever you go. Some people might find that disconcerting but it seems to be the new reality."
Remember that next time you're angry/sleepy/hungover/bitter and want to rant in a post - think twice.
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