I caught wind of Forty's news last fall that the agency had won the bid to be part of the creative team to re-do McCain's old web site into something bigger, brighter and shinier the senator's 2010 re-election campaign. It was a big public deal and a big step for the agency's future.
Creative consultancy OVO, which describes itself as "specializing in naming, brand identity and strategic design for businesses seeking to launch, grow or reinvent themselves" was a key partner w/Forty in the project. OVO actually 'designed' the site working from Forty's initial site architecture, then Forty built the site from OVO's designs.
Forty's Kim Stearn elaborates:
"Forty developed the overall strategy and approach for the site, and sketched prototype layouts for each of the key pages on the site. We sent the sketches over to our friends at OVO, the campaign’s branding agency, who designed the basic look of the site around the campaign identity they had established. Forty used this design direction as a baseline for developing the rest of the site." Forty shared some of the planning processes involved in setting up the site (pics below).
"The new site features people-focused content that will continue to be enhanced as new features and content get added to the site. There’s also an interactive “video wall,” where supporters can record online videos to show their support."
Congratulations to the Forty team, their partners and the contractors who assisted. May the site help Senator McCain in his efforts to get re-elected.
2 comments:
Thanks for the post, Dave! It was definitely a challenging but exciting project. Glad we were able to share some of the process and background that went into the site.
I think the background processes are the sweat and blood of the whole thing!
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