Pew Research Center’s Internet & American Life Project looked at American usage of Twitter and found that...
"Eight percent of the American adults who use the internet are Twitter users. Some of the groups who are notable for their relatively high levels of Twitter use include:
* Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults.
* African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.
* Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers.
The Atlantic's Alexis Madrigal found five interesting facts in the study itself:
There aren't too many shocking revelations, but there are a few nice datapoints for your next slide deck:
- 6 percent of all adult Americans use Twitter. That's 18 million people.
- The group of Americans who are by far the most likely to use Twitter are Hispanics. 18 percent of Hispanic Internet users Tweet.*
- More than half of the Twitter users surveyed say they post "humorous or philosophical observations about life in general."
- 36 percent of Twitter users check the site "for materials posted by others" at least once a day.
- 48 percent of Twitter users check the site "for materials posted by others" "once every few weeks."
I use Twitter to...
* listen to the 'conversation' (hate that description, though - how can it be a conversation when everybody's talking? How about listen to the "low roar of humanity"?)
* pass along insights from smart people
* help businesses get across their messages
* send DMs to my colleagues and family
How about you? What's your Twitterverse like today?
(Slide graphic by Silicon Alley Insider's Chart of the Day)
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