Are you using Fast Flip or TrapIt for PR coverage?

Is anyone using Google's FastFlip for tracking coverage of their clients? I know this product came out two years ago, but haven't heard much about it.



Google describes their product (which is still in beta) as:
"Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community. Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like."

There's also a similar tool called "TrapIt", which also works like a news capturing device.

In this news piece, Venturebeat writes:
"Trapit asks its users to pick news subjects they are interested in and builds a landing page that includes content similar to those types of news stories. For example, if I select the NBA Draft, I might get stories about college basketball."

A search of "Home Run Derby" as it relates to yesterday's baseball All-Star activity yields a surplus of news items. Pretty swift action on this one.

Try 'em out and drop a note in the comments if it works for you.