Happy New Year! It's been awhile since I blogged here (I suppose it's worth it to mention that I've been doing a fair share of blogging for companies and clients, just not here).
So today, I want to change that. With a simple piece of advice from the always straight-up and sensible Gary Vaynerchuk. Gary shares a video (embed below) with his viewers that he can't believe he even had to make in 2012! In it, he implores those of you (us?) working in social media and more for companies and brands to GET IT RIGHT!
Gary himself writes:
"I hate to call out OWN, I mean no one has done it better than Oprah, that said this Tweet just embodies EVERYTHING that is wrong with the way Corporate America and most businesses and brands for that matter are handling Social sites, it is 2012, it has to STOP, has to. Am I wrong?"
Don't just use these channels to force things down your feed's readers eyes and ears. Use these tools to engage, provoke, enhance, enlighten and ultimately deliver. Nuff said. Well said, Gary.
‘The Comcast Evening News’
1 year ago