Does your organization have a compelling story to tell for an outreach campaign? YouTube just made the PR-outreach for a non-profit a little bit easier.
Mashable reports that YouTube has given all members of its non-profit program the ability to live-stream from their channels. YouTube writes: "Today, we’re opening up the opportunity to live-stream to all members of the YouTube Nonprofit Program. Nonprofits, from small to large, will now be able to engage live audiences in charity concerts, conferences, and other special events to raise awareness about their causes and drive donations in real-time."
Of course, you need to have a legitimate non-profit or charity group and a registered 501(c)3 status. But if you're already there, you can now use YouTube's livestreaming capabilities to reach your audience. And that's pretty great.
YouTube writes: "Tell your organization’s story through videos on YouTube to connect with supporters, volunteers, and donors. Applying for a designated "Nonprofit" channel through the YouTube Nonprofit Program will help deliver your message to the world's largest online video community. The Google for Nonprofits Program will verify your nonprofit status, so have your 501(c)(3) number handy. Once approved, you will be able to join the YouTube Nonprofit Program by submitting your YouTube channel username."