"As always, this year’s report contains trend information, predictive benchmark data and analytical insight necessary for business leaders to maximize digital marketing opportunities and return on investment. Learn actionable ways to actively engage customers in conversations while delivering relevant experiences.
Just a few insights from the report:
- 91% of today’s online adults use social media regularly
- Revenue per email averages 2x higher for ‘Friends and Family’ campaigns
- 28% of smartphone owners watch video on their phone in a typical month
- Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter.
That last item seems to be tracking the most attention from the social Web today. I mean, really? Pinterest is right behind FB and Twitter in less than six months? Check back in another six months and see if the interest is still there.
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1 comment:
Clearly, I need to better understand Pinterest and here's a good starting point:
http://www.businessinsider.com/pinterest-is-the-3-social-network-2012-4
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